CrossState CU Assoc

EmpowerFi™ announces Strategic Partnership with CrossState

EmpowerFi™ and CrossState Credit Union Association jointly announce their partnership recognizing EmpowerFi™ as a preferred strategic planning and marketing services partner for NJ and PA credit unions.

The credit union association recently expanded to serve credit unions in both Pennsylvania and New Jersey. The strategic marketing firm is headquartered in both the Philadelphia, PA and Madison, WI regions, but the NJ/PA area is well-known to EmpowerFi™ CEO, Hilary Reed. Reed, who currently resides in New Jersey, spent over a decade working for a Pennsylvania credit union in an executive level marketing role and for the past 6 years has helped credit unions across the country through her work at EmpowerFi™. Reed said, “CrossState is a tremendous resource for the credit unions in the Pennsylvania and New Jersey area. They focus on serving the individual needs of each credit union and are on top of current trends to help credit unions achieve their growth goals, which closely aligns with the EmpowerFi core values of solutions, accountability, individuality and connections.”

EmpowerFi™ serves credit unions in their day-to-day marketing needs and short-term to long range strategic planning. Their clientele is far-ranging from Hawaii to Maine with many additional stops across the country. EmpowerFi™ has a second headquarter location near Madison, Wisconsin, with Kelly Hellickson, EmpowerFi™ President and CXO at the helm. Of the partnership with CrossState, Hellickson said, “We are excited to join the CrossState collective of powerhouse partners. CrossState’s stamp of approval on this partnership is an honor for EmpowerFi™.”

EmpowerFi™ brings a full range of affordable marketing, data, and strategic planning services to financial institutions in addition to other future-focused solutions like branding, data insights, artificial intelligence, subscription-based marketing support, and unique training opportunities for staff and leadership.

ABOUT EMPOWERFI™: The EmpowerFi™ brand was forged between two experienced and tenured marketers in the credit union industry: Hilary Reed and Kelly Hellickson. Staffed by award-winning industry experts, EmpowerFi™ is full of creative minds, as well as those with a strategic mindset who pride themselves on becoming change agents in the financial services world with a flexibility to meet the needs of any credit union from large to small and with innovation to take your marketing to the next level.

We help C-Level Executives…

  • Plan for the future through a lens of innovation
  • Maximize budgets & operational efficiencies
  • Positively impact the bottom line by optimizing marketing efforts

We help credit union marketers…

  • Make it (all) happen
  • Maximize marketing budgets
  • Bridge the gap between strategic objectives and the marketing plan
  • Transform their use of data to improve marketing performance
  • Strengthen marketing ROI and response rate
  • Evaluate and design an unparalleled, end-to-end MarTech stack

ABOUT CROSSSTATE: CrossState Credit Union Association has a proud legacy of serving credit unions across New Jersey and Pennsylvania since their formation in the 1930s. CrossState now represents 519 credit unions in Pennsylvania and New Jersey with more than $63 billion in assets.





We’re better together.