Successfully launch, rename, or reposition your brand in the marketplace

Brand ReFi™
Rebranding & Name Changes

• BRANDUP™ WORKSHOP

  Our BrandUp™ Strategy Workshop takes a deep dive into your current brand perception, brand behaviors, analyzing your culture, brand engagement, and brand awareness efforts. Conducting a BrandUp™ Strategy Workshop provides you with a clear brand strategy and is the first step in achieving cultural transformation, higher brand awareness, and consistent, profitable growth.

• REBRANDING

  We have worked with Credit Unions that are household names and financial institutions who strive to be such. No matter where you are in the branding process, we start by learning who you are and what you stand for, so we can represent you with authenticity. We believe that the power of a strong brand can directly set you apart from competition.  sluggish branding

• NAME CHANGES

  Renaming a brand is a risky business. As most Credit Unions know, a name can make or break you. A rose by any other name would smell as sweet, but would a Credit Union by any other name perform as well? We believe that your name should be central to your brand story, aid in strategic growth, and be a decision based on deep discovery and research.

• BRAND PLAYBOOK

  Bring your brand together (old or new) with an established visual roadmap to branding success – the Brand Playbook. From logo and font usage, to colors, tone of voice and imagery, let EmpowerFi™ develop your master brand playbook.