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Predict consumer behavior across your entire membership and market

IntelliFi™ predicts who will join, buy, borrow, engage, or churn—so you can take action before your competitors do.

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Behavioral Attributes

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U.S Consumers

Supercharge your growth

Turn your member data into precise predictions—so you know exactly who to target, what to offer, and when they’ll take action. No guesswork. No wasted budget. Just results.

Predictive Modeling

Predictive Modeling

Find the members and prospects most likely to open a product, respond to a campaign, join, or leave your FI—scored in real time.

Consumer Personas

Consumer Personas

Move beyond demographics with behavioral personas built from thousands of lifestyle traits. Personalize outreach & engage on a deeper level.

Product Recommender

Product Recommender

AI recommends the product each member is most likely to adopt next—perfect for onboarding, reboarding, and cross-sell journeys.

Location Intelligence

Location Intelligence

See where your best growth is hiding. Understand market capacity, branch opportunity, and neighborhood-level demand.

Your MarTech Stack, Powered by IntelliFi™

Better Targeting & Segmentation
Predictive audience targeting for mail, email, and digital ads—pushed directly to your preferred channels.
Personalization at Scale
Score every member by likelihood to engage with a campaign, journey, or product so you tailor touches based on behavior.
Branch-Level Persona Mapping
Understand your unique markets— from how they behave to purchase patterns, life stage triggers, churn risk, and more.
Attribution & ROI reporting
See the true impact of your marketing with clear attribution and ROI insights tied to each campaign.
Cross-Channel Activation
Push predictive audiences, personas, and engagement scores directly to your email, SMS, digital ads, and CRM tools.
Journey Optimization
Use real-time engagement scores to increase touches for low-engagers and accelerate active users through your journeys.
Churn & Retention Insights
Spot early signs of disengagement and proactively retain at-risk members with targeted outreach.

The Power Duo = SimpliFi + IntelliFi

Transform your marketing into a fully connected, AI-powered growth engine—built to predict, personalize, and perform.

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Seamless Integration Across Your MarTech Stack

Activate your audiences instantly when you pair done-for-you SimpliFi™ marketing support with IntelliFi™ predictive analytics.

Turn Predictions Into High-Performing Campaigns

Transform IntelliFi™ insights into ready-to-launch campaigns, creative, and messaging—so you can seamlessly move from data to execution.

End-to-End Marketing That’s Measurable

With IntelliFi™ scoring and SimpliFi™ execution, every campaign is targeted, tracked, and optimized—giving you measurable lift and clear ROI reporting.

Personalize Every Touchpoint With Dynamic Data

Our team can build campaigns using variable data, dynamic content fields, and persona-driven messaging to deliver hyper-relevant outreach.

A Team of Creative Experts Who Bring AI to Life

Our strategy, design, and automation teams turn predictive insights into behavior-driven messaging, creative, and journeys that perform.

Where financial industry expertise meets world-class data science.

The powerful partnership between Faraday and EmpowerFi™ combines data analysis, FI-specific insights, and world-class data science to help lower the barrier of entry for credit unions and banks to access enhanced behavioral prediction, data enrichment, and strategic marketing execution.

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Brand Name : Brand Short Description Type Here.

Celebrating 7+ years of collaboration!