EmpowerFi™

Build a

brand

that

moves people

Uncover your authentic voice, turning values into visuals and missions into movements.

Uncover Your Authentic Voice

Turn values into visuals, and missions into movements.

Understand Your Brand

Take a deep dive into your brand, marketing, channels, and overall member experience to uncover what’s working, what’s not, and where the greatest opportunities for brand growth exist.
Direction Arrows

Brand Audit

Deep dive into your brand, marketing, channels, and member experience

Create a brand identity that stands out

with custom logo development and brand styling including colorways, typography, iconography and more, that visually represents who you truly are.

Your brand is more than a logo...

it’s a feeling, a promise, a story only you can tell.
When your brand reflects your purpose, your people, and your potential, it becomes the foundation
for everything else: growth, culture, trust, and impact.

Brand Audit

A comprehensive analysis of your current brand and competition to identify key opportunities for differentiation and improvement.

BrandUp™ Workshop

A deep-dive collaborative session to align stakeholders, refine values and core messaging,
and develop a strong brand positioning strategy.

Brand Intelligence™

Leverage predictive consumer behavior and persona mapping to measure how well your brand connects with the audiences that matter most.

Brand Playbook

Define, document, and standardize your brand identity, voice and behaviors to ensure brand alignment across all channels.

Retail Experience

Bring your brand to life with everything from signage, to branch merchandising designed to align your visual identity with your members' in-branch journey.

Name Ideation

Take a journey through our proprietary, data-informed naming process—paired with trademark vetting and legal insight to ensure long-term brand viability.

Cultural Alignment

Equip your team with the tools to live and breathe your brand. Foster internal brand alignment—ensuring a authentic member experience every time.

Brand Campaigns

Seamlessly introduce your brand with marketing campaign planning, messaging strategy, brand rollout checklist, and execution.