EmpowerFi

ABOUT US

We set out to empower you to think bigger, embrace change, and drive growth.

WHY CHOOSE EMPOWERFI?

We are a Team of Financial Marketing Experts

who advise industry leaders on the most critical opportunities: Strategy, Marketing, Branding, Training, Analytics, Operations, and Lending.

EmpowerFi is the credit union industry’s leading strategy-infused, data-driven marketing firm. We assist top executives with high-level decisions that enable them to embrace change, think big, and implement strategies by way of innovative thinking.

We pride ourselves on bringing a rare mix of bold imagination and refined professionalism, and we thrive on helping credit unions achieve success in the form of organic, strategic growth.

DOWNLOAD ABOUT US

Meet Our Team

We’re a team of like-minded creative folks, set out to help you think differently about marketing.

HILARY A. REED

CEO | CHIEF STRATEGIST

Envelope Twitter Linkedin
FUN FACT

KELLY HELLICKSON

PRESIDENT | CXO

Envelope Linkedin
FUN FACT

JEN F.

SR. GRAPHIC DESIGNER

Envelope Linkedin
FUN FACT

ERIN L.

MARKETING PROJECT MANAGER

Envelope Linkedin-in

TRENT M.

STRATEGIC catalyst

Envelope Linkedin-in

APRIL C.

GRAPHIC DESIGNER

Envelope Linkedin-in

josh m.

GRAPHIC DESIGNER

Envelope

Riley d.

AI | Data Analyst

STEF O.

CULTURAL ENGINEERING

JENNY W.

DIGITAL MEDIA

Deric k.

Training & Leadership 

kyrus w.

social media

Our Clients

We handle each and every client like they’re our one and only. As a result, many come back time and time again for us to facilitate their next big project. We’ve worked with credit unions ranging in size from $15 million to over $3 billion in assets, Credit Union Service Organizations (CUSOs), Community Banks, and other small to medium sized businesses.

START A PROJECT

Our Skills

Of course we excel at everything (wink wink), but these are our top talents.

Strategy

Graphic Design

Marketing

Training

Fun Fact

Hilary currently lives in a Philadelphia suburb with her two children who are 13 and 18. They all enjoy traveling the world and most recently traveled to Bermuda, Bahamas, Malibu, San Diego, Key West and Iceland.

Fun Fact

Kelly lives in a wonderful
little community in
Southern Wisconsin called
Waunakee—with her
husband, 3 kiddos (including
TWIN boys!), a Chocolate
Lab named Panthen and a
Puggle pup named Rocky.

Fun Fact

Jen lives in Madison WI, the national headquarter of Credit Unions! with her husband and son, and enjoys a a bit of yoga, hiking, and is a creative strategist extraordinaire!