EmpowerFi™

ABOUT US

We set out to empower you to think bigger, embrace change, and drive growth.

WHY CHOOSE EMPOWERFI?

We are a Team of Financial Marketing Experts

who advise industry leaders on the most critical opportunities: Marketing, Strategy, Brand, Engagement, and Predictive Analytics.

EmpowerFi is the credit union industry’s leading strategy-infused, data-driven marketing firm. We help credit unions, banks, and financial brands nationwide apply the latest marketing technologies, and assist executives with high-level decisions that enable them to embrace change, think big, and implement new marketing strategies by way of innovative thinking.

We pride ourselves on bringing a rare mix of bold imagination and refined professionalism, and we thrive on helping credit unions and banks achieve success in the form of organic, strategic growth, fueled by data-driven marketing.

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Meet Our Team

We’re a team of like-minded creative folks, set out to help you think differently about marketing.

HILARY A. REED

CEO | CHIEF STRATEGIST

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FUN FACT

KELLY HELLICKSON

PRESIDENT | CXO

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FUN FACT

JEN F.

SR. GRAPHIC DESIGNER

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FUN FACT

ERIN L.

MARKETING PROJECT MANAGER

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TRENT M.

sr. STRATEGIst

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APRIL C.

GRAPHIC DESIGNER

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josh m.

GRAPHIC DESIGNER

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Rey C.

Graphic designer

MALINDA W.

CORPORATE MARKETING

JENNY W.

DIGITAL MEDIA/SEO

Deric k.

Training & Leadership 

Cory A.

AI | Data Analyst

Our Clients

We handle each and every client like they’re our one and only. As a result, many come back time and time again for us to facilitate their next big project. We’ve worked with credit unions ranging in size from $15 million to over $4 billion in assets, Credit Union Service Organizations (CUSOs), Community Banks, and other small to medium sized businesses.

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Our Skills

Of course we excel at everything (wink wink), but these are our top talents.

Strategy

Graphic Design

Marketing

Training

Fun Fact

Hilary currently lives in a Philadelphia suburb with her two children who are 13 and 18. They all enjoy traveling the world and most recently traveled to Bermuda, Bahamas, Malibu, San Diego, Key West and Iceland.

Fun Fact

Kelly lives in a wonderful
little community in
Southern Wisconsin called
Waunakee—with her
husband, 3 kiddos (including
TWIN boys!), a Chocolate
Lab named Panthen and a
Puggle pup named Rocky.

Fun Fact

Jen lives in Madison WI, the national headquarter of Credit Unions! with her husband and son, and enjoys a a bit of yoga, hiking, and is a creative strategist extraordinaire!