Successfully launch, rename, or reposition your brand in the marketplace

We help financial institutions create vibrant brands, unique name changes, and everything from core values and value proposition, to cultural positioning and brand story.



Name Changes

  • Brand Audit
  • Logo Redesign
  • Visual Elements
  • Trademarking
  • Launch


  • Brand Awareness Survey
  • Brand Assessment
  • Logo Design
  • Brand Guidelines
  • Go-to-Market

Brand Workshops

  • Value Proposition
  • Core Values
  • Brand Story
  • Brand Voice
  • Brand Behaviors

Rebranding Roadmap

Brand ReFi™
Rebranding & Name Changes


    Our BrandUp™ Strategy Workshop takes a deep dive into your current brand perception, brand behaviors, analyzing your culture, brand engagement, and brand awareness efforts. Conducting a BrandUp™ Strategy Workshop provides you with a clear brand strategy and is the first step in achieving cultural transformation, higher brand awareness, and consistent, profitable growth.


    We have worked with Credit Unions that are household names and financial institutions who strive to be such. No matter where you are in the branding process, we start by learning who you are and what you stand for, so we can represent you with authenticity. We believe that the power of a strong brand can directly set you apart from competition.  sluggish branding


    Renaming a brand is a risky business. As most Credit Unions know, a name can make or break you. A rose by any other name would smell as sweet, but would a Credit Union by any other name perform as well? We believe that your name should be central to your brand story, aid in strategic growth, and be a decision based on deep discovery and research.


    Bring your brand together (old or new) with an established visual roadmap to branding success – the Brand Playbook. From logo and font usage, to colors, tone of voice and imagery, let EmpowerFi™ develop your master brand playbook.

Not sure where to start?

Talk to a financial branding expert to discuss whether a rebrand
or a name change is right for your organization..
Schedule 15-Min Brand Discovery