Budget Hacking eBook

Budget Hacking: Stretching the Coveted Marketing Dollar How often have we told our members, “Create an intentional budget for your household and begin with the end in mind”? The same fundamental principle holds true for credit union organizational resource planning. Contrary to a common but misguided perception among many marketers, an annual budget is not a wish-list or a territory to be protected. The annual budget is a strategic discipline: a thoughtful response to the growth, engagement, and franchise value expectations of the cooperative. As credit union leaders—especially brand managers—develop budgetary forecasts, how might we ensure peak stewardship of our members’ resources each year?