This new partnership aims to lower the barrier to entry for FIs to adopt no-code automation, improve access to open API technology, and increase organizational efficiencies.
Philadelphia, PA, March 31, 2023 – EmpowerFi™, a leading provider of strategic marketing, automation, AI/ML and consulting services for financial brands, has announced a new partnership with Creatio, a global vendor of one platform to automate workflows and CRM with no-code and a maximum degree of freedom. This partnership aims to deliver no-code CRM, marketing, and process automation technologies to more credit unions and banks worldwide.
Through this partnership, EmpowerFi™ will provide access to Creatio’s no-code platform, which allows for faster and more efficient development of business processes and customer relationship management workflows. Creatio offerings include a no-code platform (Studio Creatio), CRM applications (marketing, sales and service), industry workflows for 20 verticals and marketplace add-ons. Its products help customers digitize workflows, enhance member and employee experiences, and boost the efficiency of commercial and operational teams. Financial Services Creatio allows CUs to orchestrate end-to-end customer journeys and streamline front and middle office workflows. Creatio empowers marketing and MX staff and other non-technical users to build applications with no-code while increasing organizational capacity.
EmpowerFi™ will provide custom automation, consulting, and implementation support services to help credit unions and banks to adopt and integrate the Creatio platform with their existing technology systems. The platform’s features, including sales & marketing CRM, marketing automation, and process management, will enable these financial institutions to streamline operations, improve member experiences, and drive revenue growth.
“EmpowerFi™ is thrilled to partner with Creatio and introduce this powerful no-code platform to our credit unions,” said Hilary Reed, CEO of EmpowerFi™. “By simplifying the development and deployment of CRM workflows and process automations, we can help these institutions to more effectively serve their members, increase efficiencies and drive growth.”
Creatio’s no-code platform has been widely adopted by organizations across various industries, including financial services, healthcare, and manufacturing. EmpowerFi’s partnership with Creatio will enable credit unions and banks to leverage the benefits of this technology, enhancing their competitive edge and driving innovation in their respective markets.
“We are excited to partner with EmpowerFi™ and provide our one platform to automate workflows and CRM to their clients in the credit union and banking sector,” said Alex Donchuk, Senior Vice President, Global Channels at Creatio. “No-code technology has emerged for the past few years and we believe that this collaborative partnership will help financial cooperatives better compete for consumer share of wallet in the competitive banking landscape.”
Creatio is recognized as a Leader and Strong Performer in multiple Gartner and Forrester reports. Creatio products receive raving end-user reviews on peer-to-peer portals.
##
About EmpowerFi™
The industry leader in strategy-infused, data-driven marketing – EmpowerFi™ helps credit unions transform their use of data, strategy, and automation to improve marketing performance, increase engagement, and enhance efficiency. From vibrant marketing campaigns, to robust predictive analytics, no-code automation, and fully-optimized CRM, EmpowerFi™ provides a collection of fundamental MarTech stack solutions.
Visit www.empowerfi.org to learn more.
About Creatio
Creatio is a global vendor of one platform to automate workflows and CRM with no-code and a maximum degree of freedom. Millions of workflows are launched on our platform daily in 100 countries by thousands of clients. Genuine care for our clients and partners is a defining part of Creatio’s DNA.
For more information, please visit www.creatio.com